Humans are simultaneously heroes and villains.
We create a better world for ourselves doing things that produce more joy and pleasure and convenience and simultaneously destroy our world with more population and pollution and greed…
How can we continue to be human without destroying all that we love and need to thrive?
When we imagine new ideas, business, and projects, we must consider the social, economic, and environmental impact of our ideas and actions, and aim for a win-win-win scenario.
Social. How will our actions improve society so that everyone who participates can experience, contribute towards, and share the benefits?
Economic. How will our actions encourage fair trade and growth in wealth so that everyone who participates can experience, contribute towards, and share the benefits?
Environmental. How will our actions respect and improve our natural environment so that all living things can experience a healthy, prosperous life?
When we imagine a new business, idea, or project, we aim to create and design something that can be sustainable and can be easily replicated in regions around the world.
When we imagine a new business, idea, or project, we design the initiative to foster many small groups of people doing remarkable things for their region, who can collaborate for greater outcomes, rather than developing large slow moving incumbents.
When we imagine a new business, idea, or project, we aim to scale impact through better technology, rather than growth through population and increasing staff numbers. Better, not bigger.
Good for our environment, good for our economy, good for our social wellbeing. And we all know that better people make better communities and better communities make a better world.
Better humans. Better systems. Better world.