Human centred design process
| Stage | Actions | Digital component |
| Discover
|
Find out what humans need or opportunities available. | Provocative and UGC content. |
| Design
|
Co-design solutions based on information and data gathered in the Discover stage. | Divergent and convergent content. |
| Deliver
|
Channels and platforms to deliver design to target customers. | Marketing and story content to inform, entertain and inspire. |